Business Model Canvas

A page that says everything

By Marketing | 2 January, 2021

The Business Model Canvas

The Business Model Canvas (BMC) is a visual chart describing an organisation’s or product’s value from different viewpoints.

It has neun areas showing topics such as the value proposition, key activities, finances, partners, customers and markets.

One of the main advantages of the canvas is its simplicity - as a one-page “top-down overview”.

Areas of use is in the development of products, ideas, startups.


SensiOffice is using the Business Model Canvas in various ways. Our experience covers working with teams:

  • Analysing existing products and services
  • Development of new products
  • Supporting startups


Some of the roles which we have fulfilled in projects:

  • Consultant in the use of the method